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Would have been funny had it actually been posted on a Thursday at Noon. ;)
The conclusion is absurd: there is no correlation between publication time and browsing time. Publish on Sunday and the post is read on Tuesday. That is the only conclusion you can draw. That a post will go unnoticed or is better published on a busy web day cannot be determined.
For example, if the data showed that popular posts were more frequently posed during certain hours, it might perhaps be deduced that publish time is correlated to popularity. As it is now, this study shows merely when people surf the Internet. I highly doubt that a significant difference will be found, but I would be overjoyed if someone did the necessary statistics (after all, I came here to learn about when to publish my posts!).
On the contrary, it could be argued that it is bad posting during the hours indicated here, because competition is much stronger (provided that you are not writing things so important or interesting that you will beat everyone else regardless, but I think we can safely assume that is not the case for most people). Instead, posting late at night might give you more views and comments because there is simply not much else around to read. Of course, I cannot back up this hypothesis with any data, but that is true for this article as well.
The thing to realize is that there are many metrics that may be important in an online business and "Diggs" or "popularity" may not count at all. As we've seen in the dot-com bubble #1, popularity or eyeballs alone do not a business build. We've proven that low-trafficked but high converting ($$$ or email signups) content far exceed any content where the only metric of success is "popularity".
Keep on publishing these kind of data - I love them.
Cheers,
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